{"id":2926,"date":"2026-06-03T10:26:52","date_gmt":"2026-06-03T10:26:52","guid":{"rendered":"https:\/\/cobser.rkinformatika.online\/?page_id=2926"},"modified":"2026-06-04T08:12:05","modified_gmt":"2026-06-04T08:12:05","slug":"comunicacion-de-crisis-desarrollo-de-planes","status":"publish","type":"page","link":"https:\/\/tienda-cobser.es\/en\/servicios\/consultoria\/comunicacion-de-crisis-desarrollo-de-planes\/","title":{"rendered":"Comunicaci\u00f3n de Crisis \u2013 Desarrollo de Planes"},"content":{"rendered":"<div data-elementor-type=\"wp-page\" data-elementor-id=\"2926\" class=\"elementor elementor-2926\" data-elementor-post-type=\"page\">\n\t\t\t\t<div class=\"elementor-element elementor-element-05daeff e-flex e-con-boxed e-con e-parent\" data-id=\"05daeff\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-cf771ba elementor-widget elementor-widget-hfe-breadcrumbs-widget\" data-id=\"cf771ba\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"hfe-breadcrumbs-widget.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<nav aria-label=\"Breadcrumb\"><ul class=\"hfe-breadcrumbs hfe-breadcrumbs-show-home\"><li class=\"hfe-breadcrumbs-item hfe-breadcrumbs-first\"><span class=\"hfe-breadcrumbs-home-icon\"><\/span><a href=\"https:\/\/tienda-cobser.es\/en\"><span class=\"hfe-breadcrumbs-text\">Inicio<\/span><\/a><\/li><\/ul><\/nav>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-4684df3 e-flex e-con-boxed e-con e-parent\" data-id=\"4684df3\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-f7d2c94 e-con-full e-flex e-con e-child\" data-id=\"f7d2c94\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-a391782 elementor-invisible elementor-widget elementor-widget-heading\" data-id=\"a391782\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;zoomInLeft&quot;}\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Comunicaci\u00f3n de Crisis \u2013 Desarrollo de Planes<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-93a7a77 e-flex e-con-boxed e-con e-parent\" data-id=\"93a7a77\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-120a081 e-con-full e-flex e-con e-child\" data-id=\"120a081\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-e7682ac elementor-widget elementor-widget-video\" data-id=\"e7682ac\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;video_type&quot;:&quot;hosted&quot;,&quot;autoplay&quot;:&quot;yes&quot;,&quot;play_on_mobile&quot;:&quot;yes&quot;,&quot;mute&quot;:&quot;yes&quot;,&quot;loop&quot;:&quot;yes&quot;}\" data-widget_type=\"video.default\">\n\t\t\t\t\t\t\t<div class=\"e-hosted-video elementor-wrapper elementor-open-inline\">\n\t\t\t\t\t<video class=\"elementor-video\" src=\"https:\/\/tienda-cobser.es\/wp-content\/uploads\/2026\/05\/organizacion.mp4\" autoplay=\"\" loop=\"\" muted=\"muted\" playsinline=\"\" controlslist=\"nodownload\"><\/video>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-9e56b6d e-con-full e-flex e-con e-child\" data-id=\"9e56b6d\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-ddf2754 elementor-widget elementor-widget-heading\" data-id=\"ddf2754\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Prepara tu organizaci\u00f3n para comunicar r\u00e1pido, claro y sin errores<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c20e890 elementor-widget elementor-widget-text-editor\" data-id=\"c20e890\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p data-start=\"122\" data-end=\"411\">Ayudamos a tu organizaci\u00f3n a definir un modelo de comunicaci\u00f3n de crisis que permita actuar con agilidad, coherencia y control ante incidentes graves. Dise\u00f1amos <strong data-start=\"283\" data-end=\"361\">marcos de actuaci\u00f3n, mensajes clave, roles, canales y flujos de aprobaci\u00f3n<\/strong> para evitar improvisaciones en momentos cr\u00edticos.<\/p><p data-start=\"413\" data-end=\"660\">Nuestro objetivo es que la comunicaci\u00f3n sea una herramienta de protecci\u00f3n y coordinaci\u00f3n, reduciendo el impacto reputacional y facilitando una respuesta ordenada ante clientes, empleados, proveedores, medios, reguladores u otros grupos de inter\u00e9s.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-36b7e6e e-flex e-con-boxed e-con e-parent\" data-id=\"36b7e6e\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-8033f66 elementor-widget elementor-widget-heading\" data-id=\"8033f66\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">\u00bfQu\u00e9 hacemos?<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-641a49a elementor-widget elementor-widget-text-editor\" data-id=\"641a49a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p><strong>1. Analizamos el modelo actual de comunicaci\u00f3n<\/strong><\/p><p>Revisamos canales, responsables, protocolos existentes, tiempos de respuesta y puntos cr\u00edticos en la toma de decisiones.<\/p><p><strong>2. Identificamos escenarios de crisis<\/strong><\/p><p>Definimos posibles situaciones que puedan requerir comunicaci\u00f3n urgente: ciberataques, interrupciones operativas, incidentes reputacionales, fallos de servicio, brechas de seguridad o crisis internas.<\/p><p><strong>3. Definimos roles y responsabilidades<\/strong><\/p><p>Establecemos qui\u00e9n comunica, qui\u00e9n valida, qui\u00e9n aprueba y qui\u00e9n coordina cada mensaje durante una situaci\u00f3n de crisis.<\/p><p><strong>4. Creamos mensajes y plantillas<\/strong><\/p><p>Dise\u00f1amos mensajes base, argumentarios, comunicados internos y externos, Q&amp;A, notificaciones y modelos de respuesta adaptados a distintos p\u00fablicos.<\/p><p><strong>5. Establecemos flujos de aprobaci\u00f3n<\/strong><\/p><p>Creamos circuitos claros para validar y aprobar comunicaciones de forma r\u00e1pida, evitando errores, contradicciones o retrasos.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-a7f9f36 e-flex e-con-boxed e-con e-parent\" data-id=\"a7f9f36\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-c9a8d43 e-con-full e-flex e-con e-child\" data-id=\"c9a8d43\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-122066f elementor-widget elementor-widget-image\" data-id=\"122066f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"800\" height=\"534\" src=\"https:\/\/tienda-cobser.es\/wp-content\/uploads\/2026\/05\/auditoria4-1024x683.jpg\" class=\"attachment-large size-large wp-image-1434\" alt=\"\" srcset=\"https:\/\/tienda-cobser.es\/wp-content\/uploads\/2026\/05\/auditoria4-1024x683.jpg 1024w, https:\/\/tienda-cobser.es\/wp-content\/uploads\/2026\/05\/auditoria4-300x200.jpg 300w, https:\/\/tienda-cobser.es\/wp-content\/uploads\/2026\/05\/auditoria4-768x513.jpg 768w, https:\/\/tienda-cobser.es\/wp-content\/uploads\/2026\/05\/auditoria4-18x12.jpg 18w, https:\/\/tienda-cobser.es\/wp-content\/uploads\/2026\/05\/auditoria4.jpg 1500w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-2d1869e e-con-full e-flex e-con e-child\" data-id=\"2d1869e\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-9825fd4 elementor-widget elementor-widget-heading\" data-id=\"9825fd4\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">\u00bfQu\u00e9 consigue tu organizaci\u00f3n?<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-81676c6 elementor-widget elementor-widget-text-editor\" data-id=\"81676c6\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<ul><li>Mayor rapidez en la comunicaci\u00f3n durante una crisis.<\/li><li>Mensajes m\u00e1s claros, consistentes y controlados.<\/li><li>Reducci\u00f3n del riesgo reputacional.<\/li><li>Mejor coordinaci\u00f3n entre direcci\u00f3n, comunicaci\u00f3n, legal, IT y negocio.<\/li><li>Menos improvisaci\u00f3n en situaciones cr\u00edticas.<\/li><li>Flujos de aprobaci\u00f3n definidos antes de que ocurra la crisis.<\/li><li>Mayor confianza ante empleados, clientes, proveedores y otros grupos de inter\u00e9s.<\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-b7b9f02 e-flex e-con-boxed e-con e-parent\" data-id=\"b7b9f02\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-eee730f e-con-full e-flex e-con e-child\" data-id=\"eee730f\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-e2e09f7 elementor-widget elementor-widget-image\" data-id=\"e2e09f7\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"800\" height=\"450\" src=\"https:\/\/tienda-cobser.es\/wp-content\/uploads\/2026\/05\/equipo2-1024x576.jpg\" class=\"attachment-large size-large wp-image-1285\" alt=\"\" srcset=\"https:\/\/tienda-cobser.es\/wp-content\/uploads\/2026\/05\/equipo2-1024x576.jpg 1024w, https:\/\/tienda-cobser.es\/wp-content\/uploads\/2026\/05\/equipo2-300x169.jpg 300w, https:\/\/tienda-cobser.es\/wp-content\/uploads\/2026\/05\/equipo2-768x432.jpg 768w, https:\/\/tienda-cobser.es\/wp-content\/uploads\/2026\/05\/equipo2-18x10.jpg 18w, https:\/\/tienda-cobser.es\/wp-content\/uploads\/2026\/05\/equipo2.jpg 1500w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-c1853b9 e-con-full e-flex e-con e-child\" data-id=\"c1853b9\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-79b268b elementor-widget elementor-widget-heading\" data-id=\"79b268b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Entregables principales<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3151c71 elementor-widget elementor-widget-text-editor\" data-id=\"3151c71\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<ul><li>Plan de Comunicaci\u00f3n de Crisis.<\/li><li>Mapa de p\u00fablicos internos y externos.<\/li><li>Matriz de escenarios de comunicaci\u00f3n.<\/li><li>Roles y responsabilidades.<\/li><li>Flujos de aprobaci\u00f3n de mensajes.<\/li><li>Plantillas de comunicaci\u00f3n interna y externa.<\/li><li>Argumentarios y Q&amp;A.<\/li><li>Protocolo de activaci\u00f3n y escalado.<\/li><li>Recomendaciones para pruebas y simulacros.<\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-c4a9751 e-flex e-con-boxed e-con e-parent\" data-id=\"c4a9751\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-286d792 elementor-cta--skin-cover elementor-animated-content elementor-bg-transform elementor-bg-transform-zoom-in elementor-widget elementor-widget-call-to-action\" data-id=\"286d792\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"call-to-action.default\">\n\t\t\t\t\t\t\t<div class=\"elementor-cta\">\n\t\t\t\t\t<div class=\"elementor-cta__bg-wrapper\">\n\t\t\t\t<div class=\"elementor-cta__bg elementor-bg\" style=\"background-image: url(https:\/\/tienda-cobser.es\/wp-content\/uploads\/2026\/05\/fondocobser-1024x569.png);\" role=\"img\" aria-label=\"fondocobser\"><\/div>\n\t\t\t\t<div class=\"elementor-cta__bg-overlay\"><\/div>\n\t\t\t<\/div>\n\t\t\t\t\t\t\t<div class=\"elementor-cta__content\">\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t<h2 class=\"elementor-cta__title elementor-cta__content-item elementor-content-item elementor-animated-item--grow\">\n\t\t\t\t\t\t\u00bfPrefieres hablar con una persona? Resolvemos tus dudas.\t\t\t\t\t<\/h2>\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-cta__button-wrapper elementor-cta__content-item elementor-content-item elementor-animated-item--grow\">\n\t\t\t\t\t<a class=\"elementor-cta__button elementor-button elementor-size-\" href=\"https:\/\/tienda-cobser.es\/en\/contacto\/\">\n\t\t\t\t\t\tAgendar una reuni\u00f3n\t\t\t\t\t<\/a>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>","protected":false},"excerpt":{"rendered":"<p>Inicio Comunicaci\u00f3n de Crisis \u2013 Desarrollo de Planes https:\/\/tienda-cobser.es\/wp-content\/uploads\/2026\/05\/organizacion.mp4 Prepara tu organizaci\u00f3n para comunicar r\u00e1pido, claro y sin errores Ayudamos a tu organizaci\u00f3n a definir un modelo de comunicaci\u00f3n de crisis que permita actuar con agilidad, coherencia y control ante incidentes graves. Dise\u00f1amos marcos de actuaci\u00f3n, mensajes clave, roles, canales y flujos de aprobaci\u00f3n para [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":3146,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"elementor_canvas","meta":{"footnotes":""},"class_list":["post-2926","page","type-page","status-publish","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.8 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Comunicaci\u00f3n de Crisis \u2013 Desarrollo de Planes - Cobser<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/tienda-cobser.es\/en\/servicios\/consultoria\/comunicacion-de-crisis-desarrollo-de-planes\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Comunicaci\u00f3n de Crisis \u2013 Desarrollo de Planes - Cobser\" \/>\n<meta property=\"og:description\" content=\"Inicio Comunicaci\u00f3n de Crisis \u2013 Desarrollo de Planes https:\/\/tienda-cobser.es\/wp-content\/uploads\/2026\/05\/organizacion.mp4 Prepara tu organizaci\u00f3n para comunicar r\u00e1pido, claro y sin errores Ayudamos a tu organizaci\u00f3n a definir un modelo de comunicaci\u00f3n de crisis que permita actuar con agilidad, coherencia y control ante incidentes graves. 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